How we work
A clear process.
No surprises.
Building a great website takes more than good design. It takes a structured approach that keeps everyone aligned, decisions documented, and the project moving. Here's exactly how we work.
Discovery
We start by understanding your business — your goals, your audience, your competitive landscape, and what success actually looks like for you. No templates, no assumptions.
- Business & goal alignment
- Audience & competitor research
- Technical requirements brief
- Scope & timeline agreement
Strategy & Architecture
Before a single pixel is designed, we map out the site architecture, content strategy, and technical stack. Decisions made here prevent expensive pivots later.
- Sitemap & IA planning
- Tech stack selection
- SEO & performance strategy
- Content outline & structure
Design
We design in the browser, not just Figma. You'll see real, interactive mockups early — and we iterate until everything feels right before a single line of production code is written.
- Wireframes & layout concepts
- Visual design & brand application
- Mobile-first responsive designs
- Design review & sign-off
Development
Your site is built on a modern, high-performance stack — Astro, headless CMS, and clean code you can actually maintain. We build for speed, accessibility, and long-term stability.
- Frontend & CMS development
- Performance & accessibility audit
- Third-party integrations
- Staging environment review
Launch & Grow
Launch day is the beginning, not the end. We handle the technical go-live, monitor for issues, and stay on as a partner to keep your site healthy and continuously improving.
- Go-live deployment & DNS
- Post-launch monitoring
- Analytics & reporting setup
- Ongoing care plan (optional)
Scoped upfront, paid in milestones. No hourly billing or surprise invoices.
Clear review points at every phase so nothing moves forward without your sign-off.
No account managers or hand-offs. You work directly with the person building your site.
Your questions, answered
What working together
actually looks like
Don't see your question here?
Reach out directly →Most website projects run 8–14 weeks from discovery to launch, depending on scope and content readiness. We'll give you a firm timeline during the discovery phase — no vague estimates.
Your biggest contribution is feedback and content. We'll handle the strategy, design, and build — but we need your insights during discovery, timely feedback at each review stage, and final content (copy, images, brand assets) before development wraps up.
Scope changes after sign-off are handled as change orders — transparent estimates, no surprises. We build milestones into the process specifically to surface feedback early, when changes are cheapest.
Yes. Most of our collaboration happens asynchronously — Loom videos, Figma comments, shared staging links. We work with businesses across the country. That said, if you're in Denver or the Front Range, we're always happy to meet in person.
We offer ongoing care plans that cover hosting, security updates, performance monitoring, and monthly improvements. Think of it as a retainer for a developer who already knows your site inside and out.
Most projects are scoped and priced as a flat fee after the discovery phase. We don't bill hourly — you get a clear number upfront and pay against milestones. No surprise invoices at the end.
Ready to build something
worth being proud of?
Let's talk about your project. No pushy sales calls — just an honest conversation about what you need and whether we're the right fit.
Typical response within 24 hours